TIME
Summer 2023
TYPE
Branding Redesign
Wonderroad Redesign
PROJECT
Wonderroad is a music festival held in Indianapolis that is fun for all ages, brings people together, and is committed to giving back to the nature in Indiana. I redesigned the branding for this project, including the wordmark and multiple touchpoints over the course of a semester.
DESCRIPTION
01.
Overview
I began my process by exploring the core values of Wonderroad; fun for all ages, bringing people together, and giving back to nature.
Using these values I put together a mood board.
03.
Final Touchpoints
/ Signage
/ Tickets
/ Poster
/ Wristbands
/ Landing Page
All mock-ups sourced from Freepik
Project Learnings
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Utilizing sketching and illustrator taught me valuable strategies to logo design and ideation.
-
Using the logo as a graphic element taught me how to apply brand elements in an interesting and engaging format.
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Creating mood boards focused on every core value and writing out a strategy of how I can apply the values taught me the importance of appealing to an audience.
